Matthew GreenbergWriter, producer, and content strategist. I run Verdant Storyworks.
I help organizations figure out what they actually want to say — and then I make sure it gets made. I'm based in the Washington, DC, area and work across video, podcast, long-form writing, and content strategy. The organizations I work with tend to be institutions — universities, nonprofits, government agencies, and large brands — with real things to say and complicated internal processes for saying them.
Across twenty years at The Washington Post, USA TODAY, Ogilvy, Warner Bros. Discovery and George Mason University.
What I do
I take complex, high-stakes storytelling from strategy through finished production — and I still write the work.
Writing & Editing
From long-form articles to 60-second scripts, I write across formats, adapting voice and register to each client without losing what makes the work worth reading. I've also spent years editing other people's copy — line and developmental — under producer and strategist titles.
Video Production
I work with strategy, marketing, government relations, and communications teams to develop long- and short-form video — turning institutional research and knowledge into productions that hold an audience.
Narrative Management
I work directly with C-suite executives on some of the most politically and reputationally sensitive corporate work — CSR, government relations, executive profiles, and high-stakes fundraising — helping leaders figure out what they want to say and how to say it in a way that lands.
On-Set Direction
I've directed hundreds of hours of interviews and on-set production — helping subjects find their voice on camera and steering conversations toward the moments that actually serve the piece.
Featured Work
Open any study to see what the job was, how it got made, and what came out of it. Start with the writing.
Let's Talk
Or write directly: matthew.e.greenberg@gmail.com·LinkedIn
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